About · Entrepreneurship
Build the thing. Learn from the market.
I'm an engineer by training and a problem-solver by nature. Building businesses taught me how to build systems that work in the real world.
Why I build
The problem behind the product
I spent my career building software systems, debugging complex architectures, and figuring out how things work from the inside out. But the biggest problem I've ever tackled isn't technical - it's building a business from scratch that proves convenience and compassion aren't mutually exclusive.
I grew up watching people in my community getting chewed up by the system. As someone who was formerly incarcerated, I experienced firsthand the barriers that most people never think about: can't get hired, can't get housing, can't get a fresh start no matter how hard they work.
That never sat right with me.
How I build
A founder's operating loop
I'm a first-time founder, and I won't pretend otherwise — I'm figuring it out the way an engineer does: break it down, solve one piece at a time, don't stop until it works. Running Mobile Oil Hero taught me what code costs and what it's worth, and I make tradeoffs like it's my money on the line — because at my own company, it is.
- 01
Start with a real problem
Look for friction people already feel.
- 02
Ship the smallest proof
Turn theories into something customers can use.
- 03
Iterate
Listen to what customers say and build what they actually need.
Featured venture
01Service business · Social mission
Mobile Oil Hero
A mobile mechanic designed around convenience and a larger mission: creating real employment opportunities for people rebuilding their lives after incarceration.
I didn't just want to build another service business. I wanted to build a company where the mission is baked into the operating model. Every oil change we perform funds real jobs for people who've earned a shot. Every customer who books with us is choosing to put their money where their values are.
Software is leverage. The business was the outcome.
The automotive industry is ripe for change. It is fragmented, filled with independent mechanics who lack the technology to compete with dealerships, and underserved when it comes to convenience and transparency. Mobile Oil Hero was built to address these issues head-on, offering a modern, tech-enabled solution that benefits both customers and mechanics.
This time, I'm doing it for a different reason.
This time, it's to change the system.
That's my story. Now it's time for change.